Men are "reach"ing for Giada and other sexy cooks

Thanks to an e-mail I received from Erica Cerulo this week, I caught an interesting glimpse into the mind of the modern day man.  Erica pointed me to an article in Details Magazine entitled, Sexpots in the Kitchen by Jeff Gordinier.  Fellow food Blogger, Adam Byrd also caught the article, and was quoted in the article, no doubt due to it’s detailed homage to Giada and her “reach.” 

According to the article,  “(The Giada Reach) happens whenever Giada De Laurentiis…spies a key ingredient—extra-virgin olive oil, juicy Italian sausage, whatever—that seems to have been placed ever-so-slightly too far away from the stove. She must therefore lurch forward for the ingredient, and into the camera, leaving the viewer with no choice but to zero in on the scooped neck of her shirt.”

This is the fascination - sexy women in the kitchen.  It’s so simple, yet, so effective.  The modern day woman has forgotten this alluring trick.  We go off to jobs, earn oodles of money, go to the gym, and run errands like pros, but somewhere amongst saving the world, something had to give.  So we dropped cooking off the schedule and made it an endangered species. 

I’m all for throwing guys for a loop and doing a throwback to the hoop skirt era, but I can’t help but be reminded of an old acquaintance of mine.  I dated someone a while back who was more turned on by me in an apron than me in a low cut shirt, and I have to admit I was a bit offended.  I work so hard to look attractive, and ended up getting more attention in a huge, unflattering apron with flour on my face and nutmeg in my hair.  This guy is no longer in my life for a lot of archaic reasons such as these and other pretty stupid things, but alas, this article brought some of the inter workings of man to life.

I ask you.  Where is the article about how sexy a man is in an apron?  I would love it if a guy came over to my apartment with bags full of ingredients, threw on my pink apron and started to whip up some risotto.  I think this allurement works both ways.

In the end of the article, Gordinier redeems himself a bit by quoting fellow blogger, Adam Byrd, explaining the attraction.  “In the end, what’s alluring and subversive about the image of a cheerful lass in an apron is not that she’s playing a housewife per se, but that she appears to be . . . enjoying it. “Because of feminism,” says Byrd, “it’s kind of taboo to want that.”

That makes sense.  I can get behind that.  It’s not ok to wait around like a sad puppy expecting the woman to wait on you hand and foot.  Enjoy me in an apron, but also drool when you see me in a little black dress.  Or better yet, a white tank top and jeans. 

All in all this was a fun article to read and comment on.  Please check it out.  There is also a fun little slide show of sexy TV food women to check out.  They call Sandra Lee the “Stepford Wife” of cooking, and Nigella Lawson the “food-sex” fusion goddess.

All comments are welcome on this.  For Adam’s take, check out his blog


  1. adam Said:

    why does the apron have to be pink? What about a manly apron? With power tools and a spatula? Incidentally, I am *this close* to finalizing a deal to sell a manly apron on my site. All this talk of aprons is making me want to cook ... come on 5 o'clock!

  2. Jessica Said:

    I'm just saying that's the color of my apron. If the guy didn't have one of his own, then he is more than welcome to borrow the pink one. I encourage anyone to buy an apron that matches their personality. Therefore, I think one with power tools is a brilliant idea! I'll be sure to check out the apron once you finalize things, maybe I'll buy an extra one for guests. His and hers aprons. How novel!

  3. Yadira Cardenas Said:

    Ingrid Hoffman? Who is she? Where does she come from? Never heard of her before and she has a tv show? I think she is not ready yet to be on TV, she has no comparison to the other Food Networks TV Show. Thank god her show is only once a week.

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